Jennifer Kent, Ph.D., is Director, Research Quality & Product Development, at Parks Associates, a market research and consulting firm specializing in connected home and digital living technologies. Jennifer manages Parks Associates’ process for producing high-quality, relevant, and meaningful research. She acts as an internal advocate for Parks Associates clients and leads the company’s efforts at conceptualizing and implementing digestible, relevant research presented in an optimal manner. Jennifer’s health research focuses on connected health software and devices, fitness and wellness applications, and mobile healthcare trends. In addition to topical reports, she produces custom research for Parks Associates clients, conducts focus groups, and speaks at industry events. Since joining Parks Associates in 2009, Jennifer has also worked on the consumer research team, analyzing consumer data related to various areas of the digital home and consumer electronics industries.