Many technical people, IT and HTM alike, are happy just to focus on the technology that they have mastered. And it’s no wonder, as even the most complex technology is easier to navigate than many human beings. In today’s high tech world, where technology permeates our environments, and has even achieved depersonalization of many of our interactions, it remains imperative that techies learn to develop and maintain strong interpersonal skills in order to truly satisfy customer needs and make them happy. Abbe Meehan, from Tec Resource Center, discusses the importance of soft skills, how to meet the demands of customers’ impressions and perceptions, as well as her series of sessions at the AAMI 2014 conference.